Services Marketing

Services Marketing

Course Title: Services Marketing

Focus Areas:

  • Learn the key aspects of services marketing and the various techniques used in marketing of services
  • Understand the various insights about the differences of Goods and Services
  • Gain knowledge to identify service decision problems, ascertain alternatives, analyse and make the plan to implement the same decisions

The course helps the learners to understand the process of various techniques used in services marketing. It is also a promotion of economic activity offered by a business to its client. This always deals with the relationship and value. With the increasing prominence of services in the global economy, service marketing has become a subject that needs to be studied separately. Marketing of services is different from marketing of goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishabil¬ity and inseparability. This course will help to understand all the nuances used in marketing of services

Duration: 2 Months

Fees: $ 150

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Ikeja, Lagos,

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